Sample Campaign

A Sample Campaign begins with analysis of the target market for the property and is followed by advertising placement in publications where those buyers will likely focus their search. Selective ads, distinctively designed to catch the eye of the discriminating buyer are specifically fashioned for the readership of that publications whether it is the program for the San Francisco Ballet or the subscriber to San Francisco Magazine.

The next consideration is “reach”; everything in marketing we primarily establish on the Internet at minimally 25 sites. We drive people to these sites by aligning our promotion in print to geographic audiences which determines whether we place the marketing locally, regionally, or nationally and internationally.

A true representation of the property is summed up in the brochure which is meticulously designed to reflect the unique character and qualities of the property, differentiating it from all other properties while articulating its distinct value.